Read more on Strategy or related topics Competitive strategy, Innovation and Operations strategy A version of this article appeared in the November–December 1996 issue of Harvard Business Review.

Jan 16, 2026 · Join HBR on Thursday, February 26, for the HBR Strategy Summit, a live virtual event designed to help leaders develop and execute strategy in today’s complex business environment.

Jul 28, 2025 · Over the past several decades, HBR has published numerous articles about how best to develop strategy. This glossary contains descriptions of more than 40 of them, from A-Z, complete …

Most companies understand the benefits of standardizing critical processes: reduced variation, higher throughput and quality, and lower costs. Yet they tend to approach strategic decisions ...

Companies that don’t align the essential elements of their strategy won’t be able to create sufficient value for their firms and their stakeholders to sustain long-term success. Too many ...

May 23, 2025 · Market conditions are evolving rapidly as a result of the trade war, but leaders shouldn’t let strategic uncertainty lead to operational and tactical paralysis. They need to revisit, review, and ...

May 3, 2023 · HBR On Strategy curates the best case studies and conversations with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes …

May 27, 2025 · To many people, strategy is a total mystery. But it’s really not complicated, says Harvard Business School’s Felix Oberholzer-Gee. Strategy is simply a plan to create value.

We are at an early stage in the AI era, and the technology is evolving extremely quickly. Providers are rapidly introducing AI “copilots,” “bots,” and “assistants” into applications to ...

Jun 4, 2025 · HBR On Strategy curates the best conversations and case studies with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes …