OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in ...

Google signals search’s next phase: small multimodal models on devices infer intent from behavior before a query is ever ...

Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

Apple is adding more ad slots to App Store search results, creating new install opportunities while increasing competition ...

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

A Google Ads bug is causing the option to add account notes to disappear for some advertisers, complicating change tracking and documentation.

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

Toby Bartlett is a writer covering search and AI with a focus on how things really behave in the wild. She owns Words and ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less ...