So-called "peak TV" has declined -- that is, the number of premium scripted TV shows on linear TV and elsewhere. At the same time, there are more budding advertising-supported streaming options. One ...

Had it up to here with commercials that crank the volume during your favorite streaming shows? Relief is on the way thanks to a new California law that seeks to dial down the intrusive ads. Signed on ...

Acorda Therapeutics has launched a streaming commercial for Inbrija, a four-year-old rescue inhaler for Parkinson’s sufferers, delivered only to viewers who have self-identified as being impacted in ...

If you’ve ever been jolted awake by a streaming commercial blasting louder than your show, California just made sure that won’t happen again. Governor Gavin Newsom signed Senate Bill 576 into law, ...

American consumers are now selecting the ad-supported plan of a premium streaming service almost by default in order to maintain a blend of apps that appeal to their entertainment wishes, according to ...