Culver’s has launched its first nationwide loyalty program, dubbed Delicious Rewards, marking a notable shift in how the fast ...

The so-called "Chair Theory" has been trending on social media as a way of testing whether your significant other or friends ...

Marketers frequently champion the idea of "customer loyalty." However, much of what is labeled as loyalty may not be authentic. For years, brands have patted themselves on the bac ...

How partners perceive each other's personalities may outweigh the reality, new research finds—particularly when it comes to ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

Defining words that are important to you is an essential test for finding true compatibility in a relationship.

Fashion designer wearing powder-blue oversized blazer and white pants uses a tablet and tablet working logistics or small business managementwith office, shipping and clothing rack behind her. Many ...