The Business of Creativity and former Nike CMO Greg Hoffman have teamed up to reimagine how athletes build their personal ...

BMX athlete and designer Nigel Sylvester presented Jordan Brand president Sarah Mensah with the FNAA 2025 Brand of the Year ...

Nike, Inc. remains in a challenged turnaround phase, with recent results showing mixed progress. Click here to read why NKE ...

For those with more fashion-forward inclinations, the Michael Kors outlet offers accessible luxury that looks anything but discounted. The store’s sophisticated atmosphere, with its gleaming displays ...

Where there's an uncomfortable athlete, there's room for a wild, high-tech solution. At least that seems to be Nike's strategy of late, resulting in such contrivances as robo-shoes and ...

In March 2026, three-time Paralympic gold medalist Brenna Huckaby will return to the slopes on the global stage, competing at The Milano Cortina 2026 Paralympic Winter Games. Her long list of ...

Nike is launching a first of its kind shoe designed to help athletes lock in their mindset pre- and post-competition — and it's landing just in time for the start of spring race season. The Mind 001 ...

Dodgers designated hitter Shohei Ohtani (17) celebrates after hitting a home run during the seventh inning against the Toronto Blue Jays in game three of the 2025 MLB World Series at Dodger Stadium.

Nike has unveiled Project Amplify, an initiative it describes as the world’s first powered footwear system designed for running and walking. Developed in collaboration with robotics partner Dephy, the ...

Nike has shown off an intriguing new sneaker that it claims is the “world’s first powered footwear system.” The project, dubbed “Project Amplify,” is essentially an exoskeleton for your lower leg and ...

Nike is one of the most famous brands in the world, instantly recognizable for its deep roots in and commitment to high performance sports, which they have long spun into leisurewear as well. As of ...

So far, common shoemaker practice in helping runners go faster is to make footwear lighter without compromising rigidity and grip. Now, Nike has unveiled Project Amplify, the world’s first powered ...