This story is part of IndyStar's project "Only woman in the room:" How Indy became top city in nation for women sports execs ...

An unexpected side effect followed for the next nearly five decades. As Indiana Sports Corp. hired women for top roles, ...

Since the FIFA World Cup 2026 will take place in North America, we expect the sport to become a lot more popular there.

Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major trends that will shape the U.S. sports media landscape in the new year.

Illustration: Kelsea Petersen / The Athletic; Scott Eklund / Getty, Found Image Holdings / Getty, Kelley Cox / Getty What makes a great women’s sports city? The easy, oft-cited answer comes down to a ...

One of the biggest stories in women's basketball this season (especially among the Indiana Fever) was Sophie Cunningham's ...

Forbes contributors publish independent expert analyses and insights. Liz Elting is a billion-dollar founder who covers women and business. INDIANAPOLIS, INDIANA - JULY 19: Caitlin Clark #22 of the ...

Gen Z, born between 1997 and 2012, aren’t just watching sports; they’re redefining what fandom means, who gets celebrated, and which brands earn their loyalty. This is the generation that grew up with ...

Indiana Fever's Sophie Cunningham has surprisingly outranked Caitlin Clark as the most-searched athlete in the US, according ...

The world's most popular game—football to most, soccer to some—can take a heavy physical toll on players. Given the massive ...

That's right, Justin Rose cracked Google's top 10 most searched athletes in the U.S. of 2025, which was released earlier this ...

The family of transgender athlete Becky Pepper-Jackson filed a response in a forthcoming Supreme Court battle over biological males in women's sports. The brief, filed by the athlete's mother, Heather ...