Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...

The marketing landscape is always shifting. Algorithms change, new trends pop up, and consumer preferences evolve. Being ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

(RNS) — Beyond campaigning lies the difficult and often dirty business of governing, which may test some believers’ faith in New York’s first Muslim mayor. (RNS) — Four days after winning New York ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

The marketing world is evolving faster than ever, with brands under pressure to deliver growth, creativity, and measurable results across multiple channels. Agencies that once focused on a single ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

Amid a downturn in its business, Bumble is pushing true love. The dating app’s new global campaign, For the Love of Love, features ads with images of real couples who met through its platform. After ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s largest marketing campaign ever. Sales at McDonald’s US locations open at least a ...

Analyzing the best insurance marketing campaigns What is a 360° marketing campaign? How to come up with the best insurance marketing campaigns In the highly competitive and fast-paced insurance ...