Experts warn India’s fast-growing CTV market lacks unified measurement and device-level transparency, risking unsustainable ...

Spreetail, the leading ecommerce marketplace accelerator, today announced the launch of True Ads, a proprietary causal AI incrementality engine that helps brands maximize profitable growth and ...

The fund would hold bitcoin only overnight, betting on data showing bitcon gains mostly occur outside regular market hours.

A.J. Hinch has mastered the art of smiling and sidestepping the one question he keeps hearing at the MLB winter meetings. The Detroit Tigers manager has no interest in discussing the possibility ...

In Apple’s new holiday ad, “ A Critter Carol ,” a group of woodland puppets frolic in a wintery forest to a wildlife-themed parody of the Flight of the Conchords’s song Friends. Every element, from ...

The good news is that Americans have never been richer. The bad news is that most of them don’t feel like it. There has been ...

Along with the NFL, college football TV viewing has also made a slight gain -- 2% more -- to average 1.83 million viewers for the first eleven weeks of the season, according to Nielsen’s Big Data + ...

Advertiser spending on creators is expected to hit $37 billion in 2025, according to a new IAB report. The category's growth comes as legacy formats like linear TV lose audience. More marketers ...

NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...

Advertising spend in the creator ecosystem is expected to hit $37 billion for 2025, according to a new report from the Interactive Advertising Bureau. The 2025 Creator Economy Ad Spend and Strategy ...