Geico introduced a brand platform over the weekend that aims to shift the conversation away from simple savings messaging. Created in partnership with longtime agency partner The Martin Agency, “It ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

GRAND RAPIDS, MI — Buell Motorcycle Co. has launched production of its new Super Cruiser, a bike that blends the design of a classic American cruiser with the power of a European superbike. The ...

It has been a long road for Buell, having first teased its Super Cruiser in February 2023. Rumors have been rife for quite some time now, but finally, the company has confirmed that production has ...

Berkshire Hathaway remains a core long-term holding, offering superior risk/reward and unmatched liquidity for investors. GEICO, a key Berkshire subsidiary, restored profitability by embracing ...

Geico offers below-average car insurance rates and the highest number of discounts among the companies we analyzed Written By Written by Insurance Staff Writer, WSJ | Buy Side Kara McGinley is a staff ...

Despite Honda’s many automotive and powersport ventures, the brand hasn’t rushed into the EV game. Quite the contrary. On the car side, Honda has an active presence, but the Prologue remains its sole ...

In 2024, President Joe Biden's Energy Department awarded $1.7 billion in grants to increase domestic manufacturing of electric vehicles (E.V.s), including $89 million to Harley-Davidson to expand its ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...

Geico’s latest creative effort, which was developed in partnership with The Martin Agency, is meant to encompass multiple insurance markets while maintaining a consistent brand image. Humor and value ...

Calling the wrong number could cost you hundreds of dollars if you hook up with a bogus customer service line. A metro Detroit woman was shopping for cheaper car insurance in June, and like most ...