K-pop is being made in the U.S. by HYBE America, which successfully launched KATSEYE in 2025. The team behind the global strategy explains how.

The 2025 KBS Song Festival made one thing clear: BTS don’t need to attend to dominate the narrative.

Chicago is home to tons of fantastic Korean restaurants. Some have been grilling kalbi and making kimchi for decades in ...

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups! The rankings ...

K-pop idols are not marketed solely as musicians, but as figures built on emotional engagement, with fandoms forming what experts describe as parasocial relationships through years of perceived ...

The pickleback (a shot of whisky followed by a shot of pickle brine) may have had its heyday in the 2000s, but pickle-forward ...

BTS's musical comeback is set for spring 2026 with a new album and tour. Get to know the members, RM, Jin, Suga, J-Hope, ...

BTS member Jungkook and aespa's Winter returned to social media on Dec. 13 with their first posts since dating rumors spread ...

South Korea's annual College Scholastic Ability Test has drawn international attention after British media outlets ...

Dragon, wrapped up his “ÜBERMENSCH” tour in Seoul on December 14, and the affair was nothing but star-studded.

BTS’s Jungkook is Chanel’s new global Fragrance and Beauty ambassador, signaling a major crossover between K-pop influence ...

BTS shared a picture of all seven of them reunited following the completion of their military service. The group posed in a ...