Panda Worldwide Expanse Panda Worldwide - New Game from Expanse Studios VALLETTA, Malta and LAS VEGAS, Dec. 12, 2025 (GLOBE ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

LinkedIn’s updates help B2B marketers reach buyers earlier with faster creative workflows, smarter targeting, and stronger ...

Aesthetic Embassy, the agency Vinogradova founded, operates more like a consulting firm than a traditional event planner.

As digital buying behavior evolves, content engagement is no longer a secondary metric. It is the proof of intent where B2B ...

Under the Saudi Standards, Metrology and Quality Organization (SASO) and its SALEEM/SABER program, a wide range of regulated goods—including textiles, footwear, leather products and sporting ...

At B2B Marketing, we believe that becoming a commercial marketer is imperative to ROI success. Which is why we have outlined ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on TikTok, lifestyle content on Instagram… these are the channels that come to ...

New data shows how AI models are reshaping B2B brand hierarchies through rapid month-to-month shifts in unaided recall.

Other predictions include rising AI governance pressures, technical debt “bankruptcy,” private-cloud growth, and more.

In B2B, where the 95/5 rule means that only 5% of buyers are in market when you want them to be, that memorability is ...