ITV today announces the launch of its innovative new addressable advertising product - Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this groundbreaking ...

ENGLEWOOD, Colo.—As Advertising Week 2025 gets underway, Dish Media has released research that argues advertisers are missing millions of consumers by underutilizing addressable TV in their media ...

For decades, TV’s role was clear: deliver unmatched reach, cultural impact and brand-building power. But as marketing moved into a more data-driven era, TV was often criticized for lacking precision ...

GM is recalling a long list of models for an issue with the fuel pump power control module that can interrupt the flow of fuel to the engine. Many GM models are affected, but the only Buick model on ...

Direct-to-Home (DTH) provider Tata Play is set to expand its addressable ads offering in partnership with ZEE Entertainment Enterprises Limited (ZEEL). This collaboration will empower brands to engage ...

Impulse relay is a viable alternative for lighting control from multiple locations. In modernistic houses and apartments, lighting schemes to control lights from two or more locations are becoming ...

As part of a push promoting the burgeoning addressable TV advertising marketplace during this year's upfront pitch season, namesake trade association Go Addressable this morning announced six new ...

Addressable co-founder Asaf Nadler told Cointelegraph that the metric allows projects to determine which users are more likely to be interested in their products. Web3 marketing firm Addressable has ...

The 2025 Corvette is the subject of a new service bulletin from General Motors, related to a Body Control Module (BCM) problem that causes a check engine light to display. GM is now offering a fix for ...

The 1-Wire Net, or MicroLAN (by Maxim-Dallas), is a simple way to connect slow devices (such as sensors, relay drivers, switches, and so on) using simple components. These components contain the ...