Nielsen, a global leader in audience measurement, data and analytics, is sharing a new “Tops of Sports” report on the major trends that will shape the U.S. sports media landscape in the new year.
During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%) and broadcast ...
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On October 9, 2025, a record number of Nielsen employees celebrated our 13th annual Nielsen Global Impact Day (NGID). As our ...
Streaming Share Reaches All-Time High with 38.8% of TV. Kentucky Derby on NBC Tops Broadcast Telecasts. Bridgerton on Netflix Leads Streaming with 5.5 Billion Viewing Minutes. NEW YORK – June 18, 2024 ...
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Women’s sports are having more than just a moment. Thanks to a confluence of forces, elite womens’ sports are enjoying unprecedented highs across interest, viewership and attendance. This is a boon ...
As part of Nielsen’s purpose to power a better media future for all people, we strive every day to engage our people, processes, data and technology to make Nielsen a more responsible company and to ...
Advertisers and those who measure the impact of advertising are obsessed with memory. If advertising is to be successful, it has to stick in the consumer’s memory—or so the saying goes. But what ...
"Die Werbetreibenden geben Millionen von Dollar aus und brauchen diese Art von transparenten, von Dritten validierten Daten. Die Indian Premier League bringt Milliarden von Impressionen und Millionen ...
NEW YORK – November 24, 2025 – The October television landscape was energized by the convergence of fall sports and the traction of a new broadcast season, according to Nielsen’s Media Distributor ...
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