To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the ‌Apple TV‌+ page on its website to read just "‌Apple TV‌." Apple also shared a short YouTube video announcing the ...

Brian Graden grew up in the Midwest, closeted through young adulthood because under his beliefs at the time, homosexuality was a sin. Queer representation was nonexistent at home, school or in his ...

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass ...