Ever since the WSJ broke the story about Google potentially hiving off its ad tech business to placate regulators, there has been wild speculation about what they might do next. I have been predicting ...

Let’s park the mythology about AI in some investor’s daydream. When it comes to advertising, AI and SEO are going to have to use fusion, not the current SEO fission. Spraying keywords and phrases all ...

Jay primarily writes news and deals posts for Android Police. Before joining AP, he spent the past several years yammering on about the crazy world of Android for various tech outlets. Besides ...

Susan Wojcicki is stepping down as YouTube CEO after nine years at the helm. In a letter to employees (first published by Recode), Wojcicki says that she’s leaving in order to “start a new chapter ...

Ever since Google came up with the master idea that is AdSense, the web has transformed in a variety of ways no one would have ever suspected.  Some of these are good changes, others are not.

Google is launching AdSense for Mobile, which will allow marketers to place contextual ads on sites viewed via mobile devices. The company has been running mobile ads through its auction-based AdWords ...

Google has now officially updated the Google Ads app with its own dedicated dark mode, giving it parity with the growing array of darkened Android and iOS apps. With Android 10 finally giving the ...

Both Google Ads and Google AdSense are having reporting delays. Google has confirmed the delays with the Google Ads (formerly AdWords) platform saying "Reporting Issue - Google Ads reporting for April ...

Google’s move to create unified, first-price auctions for publishers using Google Ad Manager doesn’t just change the auction type. It impacts pricing, header bidding, publisher floors and how ...