Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

To implement a digital marketing campaign you'll need the essentials: access to a computer, an internet connection and the ability to create appealing digital marketing content—including research or ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

eWeek content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More To fully understand digital transformation, it helps to ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Startups.co.uk is reader supported – we may earn a commission from our ...

In the previous installments of this series, I discussed the idea of relevance in direct digital marketing and focused on four of the five keys to achieving a relevance-centered approach. I discussed ...

If you go to your favorite diner and the server offers to get you your regular, you've just been the happy target of one-to-one marketing. Today, one-to-one marketing is becoming the norm in ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

Leading digital marketing experts uncover the benefits of surprise and delight marketing by highlighting five examples. Let’s be honest here, who doesn’t like to be pleasantly surprised? If a $30 gift ...