The Rutland Savings Bank suggested people contribute to the war effort by making an unusual holiday purchase: “You send Hitler or Hirohito a bomb with your compliments when you buy a War Bond." ...

The fabled toy store and other retailers are betting memorable experiences can lure customers away from e-commerce sites.

Goodyear rebranded its new blimp as the Santa Claus Express for Christmas Eve 1925. Pilots dropped parachutes laden with gifts.

Ynon Kreiz, the chief executive of Mattel, believes consumers squeezed by tariffs and inflation will cut back on other things ...