Students at Stephen F. Austin State University’s College of Business put their entrepreneurial and marketing skills on full display during a semester-long Taylor ...

In the business world, first impressions are everything. Given the short attention span of people in 2025 and the steep ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

While many high school seniors are focused on college applications and graduation, Linda Hernandez is juggling those responsibilities while running a thriving handmade crochet shop on Etsy. The Mesa ...

Brand advocacy is when customers are so happy with your brand that they promote it. Learn how to encourage organic advocacy ...

Discover practical strategies to build brand awareness, attract loyal customers and stand out in a close-knit community.

Shopify reports 13 tips for small businesses to build beloved brands, focusing on strong storytelling, influencer ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Engagement refers to the degree of attention, curiosity, or interest that a student shows when they are learning something new. Engagement can be fostered by different types of motivation—external and ...

In the history of modern policing, few figures loom larger than Bill Bratton. When he served as the police chief in New York and Los Angeles, Bratton pioneered the use of CompStat. This data-driven ...

Abstract: In this article, a novel dynamic multiobjective optimization algorithm (DMOA) with a cascaded fuzzy system (CFS) is developed, which aims to promote objective knowledge transfer from an ...