In this Episode Ren Akinci sits down with Claude Silver to discuss her new book Be Yourself at Work. Together, they explore the moment Claude knew this book needed to be written, the healing and ...

For years, marketers have been preparing for a “cookieless future.” As we look toward this coming new year, the problem is that that future has already arrived–even though most of the industry seems ...

For two decades, the marketing measurement playbook was simple: Buy ads, rank for keywords, and track the clicks. We built our entire industry on the assumption that discovery happens on a search ...

As America approaches its 250th anniversary, we stand at a defining crossroads. For some, this milestone is a moment of pride—a celebration of resilience, innovation, and democratic ideals. For others ...

In a marketplace overflowing with choice, hype, and more “disruptors” than a Marvel multiverse, one thing still cuts through: what people genuinely love to use. That’s the spirit behind Lippincott’s ...

Everyone in marketing suddenly has an “AI strategy,” and more recently an “agentic strategy.” You can’t open LinkedIn without seeing another post about generative content, predictive modeling, or ...

The Cheez-It Citrus Bowl will be more than a football game this year. It’s a homecoming celebration for Cheez-It’s beloved, and previously retired, mascot Prince ...

I was back in England over the summer, and it felt like Americana Fever had swept the nation. Country music on the radio. NFL jerseys on the high street. Yellowstone-lite boots in pubs. And now, with ...

For nearly three decades, search engines have served as the translation layer between human content and machine interpretation. We wrote pages for people; machines crawled those pages, parsed their ...

In light of the past few years, between geo-political changes and the renaissance of tech and energy intense progress, mostly linked to Gen AI and Agentic AI, what does the word “sustainability” even ...

In this episode of Modern Marketing and Measurement, Snowflake’s Global Head of Media, Entertainment, and Adtech, Dennis Buchheim, breaks down how a unified data foundation, composable technology, and ...

As vehicles and mobility become more complex and shopper expectations rise, a new form of intelligent, conversational digital engagement is reshaping how consumers explore, understand, and choose ...