Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up.

One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

Professor Watson recently conducted the second installment of an artificial intelligence training series for the Southern ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Google Pixel's marketing vice president shares how her team uses AI internally and what finally made her switch from an ...

CHARLOTTE, N.C. (WBTV) - Taxpayers are footing the bill on an expensive contract for the Charlotte Area Transit System. The ...