Genius Sports will provide its Sports Innovation Lab fan insights and GeniusIQ sports data to Publicis Sports for more ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

The Publicis and Genius Sports partnership will focus on moment-driven activations, such as live action moments, as well as immersive ad innovation, including augmented and contextual placements in ...

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

Bonneville International is uniting its sports coverage across five major markets under the Bonneville Sports Network.

Genius Sports Limited (“Genius Sports”) (NYSE:GENI) today announced a global partnership with Publicis Sports to reshape the future of fan engagement through FANHub, Genius Sports’ proprietary sports ...

The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ...

Strategic partnership provides PMG clients access to FANHub platform and next-generation sports advertising technologies NEW YORK--(BUSINESS WIRE)-- Genius Sports Limited (NYSE:GENI) today announced a ...

A bill that could further curb advertising for online sports betting sites is making progress in Canada’s Senate despite recent concerns raised by professional leagues, whose words have gone a long ...

There’s a new game launching in the world of sports — wooing more ad dollars to games featuring female athletes. GroupM, the large media-buying consortium backed by ad giant WPP, vowed Wednesday to ...

With a major influx of live sports imminent, the streaming ad ecosystem remains overcomplicated and inefficient Significant hurdles including unfilled ad slots and measurement issues still need to be ...

Canada is again having a moment of concern about advertising for online sports betting, a recurring phenomenon that is tied to the country’s decriminalization of single-game wagering and Ontario’s ...