In reaction to an unpredictable economy, C-level budget decisions can force marketers to prioritize short-term campaigns and disregard their long-term strategic programs. Short-term campaigns may ...

Tik-Tok, Instagram Reels, Facebook Stories and now YouTube Shorts…we all know video content is great for connecting on social media. In 2021, for example, brands spent more than $49.5 billion on video ...

Thanks to the rise of TikTok, short-form videos have exploded in popularity over the last few years — leading many marketers to consider if their business should jump on the bandwagon. When done ...

Opinions expressed by Entrepreneur contributors are their own. YouTube has become a commercial advertising powerhouse in recent years, with short-form commercials before the start of almost every ...

Expectation: The Cincinnati Bell Connector would bring in more than $350,000 from advertising in 2018. There would be ads wrapping the outside of the cars, ads on the interior walls and floors, ads on ...

Apple on Thursday took the unusual step of apologizing for a short advertising video promoting the company's new iPad Pro tablet after the ad was roundly criticized on social media. The spot provoked ...