Please provide your email address to receive an email when new articles are posted on . In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, discuss tactics ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Opinions expressed by Entrepreneur contributors are their own. Managing online paid-search-term campaigns can be like water torture for a small-business owner: A slow drip of tedium, choosing keywords ...

Opinions expressed by Entrepreneur contributors are their own. Pay-per-click (PPC) advertising can be an effective way to drive traffic to your website quickly, but small businesses too often make ...

I wrote last week about the secrets of getting the best ROI when you sign up for pay-per-click advertising. Dave Carlson, CEO of GoToast.com, which manages pay-per-click bidding for clients, revealed ...

Coremetrics on Tuesday announced the launch of a paid search campaign management tool, which allows users to create and manage pay-per-click campaigns across search engines from the Coremetrics ...