I was introduced to IT Cosmetics via their Superhero mascara (one of my top 5 favorite mascaras ever). IT Cosmetics is founded by girl boss, Jamie Kern, who wanted to create an innovative makeup line ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

If you’re trying to achieve a soft, natural look with your makeup, powder foundation makeup is a great option. It’s easier to apply than liquid foundation while providing more coverage than primers or ...

Which powder foundation makeup is best? When you need to ensure your foundation is easily applied, lasts all day without assistance from other products and ably hides blemishes, you go with a powder ...