This past summer, a riot broke out in New York City. The NYPD had to activate a "Level 4" response (its highest level of disaster response), and the incident caught national news attention. At the ...
If you think TikTok is just for teens, think again. Here are my hacks on how you can give your business a boost on this platform.
Take inspiration from the 2023 winners of the TikTok Ad Awards Greatest Performance category, which highlights the brands that have best used the platform to drive lower funnel results. The TikTok Ad ...
TikTok could soon be awash with ads featuring artificial intelligence (AI)-powered “digital avatars” that brands can make to say virtually anything to promote their product TikTok announced on June 17 ...
TikTok has introduced affiliate content and direct links to TikTok Shop all over the app. We watched 1,000 TikToks to see if we could observe any advertising patterns in our For You Pages. The results ...
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