When I was a consultant at McKinsey, we helped Fortune 500 companies optimize their marketing spend. With the help of statistics PhDs, we applied complex statistical models to customer data to ...

Before I took the stage to deliver a keynote at a recent event, the CEO of my host company addressed the 1,200 distribution partners, employees, and customers in the audience. In his remarks, he ...

Scientific American is part of Springer Nature, which owns or has commercial relations with thousands of scientific publications (many of them can be found at www ...

I’ve always been a data nerd when it comes to running. I love learning more about my body and how it runs. As a result, I’ve tried all kinds of weird running tech: stick-on sweat patches and ...