Ira M. Gostin, MBA, APR is the chief strategist at G8 Strategies, helping global companies tell their brand stories to move the needle. Developing a robust communications strategy is a vital aspect of ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Opinions expressed by Entrepreneur contributors are their own. Strategic planning is an organization’s process of defining its strategy or direction and making decisions on allocating its resources to ...

Business plans are critical when you start a business, and you shouldn't overlook them. Yearly business plans serve as a road map to each stage of the business and are essential to securing funding ...

Creating a staffing plan for your business may be the difference between control and chaos. Many small business owners have experience when the demands of the moment require people to do the work.

Editor’s note: This is the second article in a series. For the first article, which provides a series overview, see “Transform Your Business Model,” also in this issue. Accounting firms come to Kassi ...

When making plans to start a business, it’s easy to become overly excited at the prospect of bringing your product or service to market. Unfortunately, that excitement often leads to oversights when ...

Working closely with the human capital director, he set about developing a “market shaper” culture—an organization perceived as driving the evolution of the sector—to stimulate more innovation and ...

When you think of the word intrapreneurship, what comes to mind? Perhaps it’s staging a hackathon, a rapid and bounded way to crowdsource new ideas. Or it could be the 15 to 20% of time allocated in ...

Subscribe to BizTimes Daily – Local news about the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin. Successful companies understand that business strategy and ...

“Intellectual property, when effectively managed, transcends its traditional role as a mere legal safeguard and transforms into a pivotal business asset that can drive innovation, secure competitive ...