MM&M

Name That Brand—March 2012

Can you name the brand? Each month we print part of a popular pharmaceutical product or advertisement, along with clues to its identity. Readers are invited to name the brand for a chance to win a ...
MM&M

Name That Brand: May 2012

Can you name the brand? Each month we print part of a popular pharmaceutical product or advertisement, with clues to its identity. Readers are invited to name the brand for a chance to win a copy of ...
The Gazette

Social Brand 2012: More Brand Insights & Industry Expertise

Social Brand 2012 just got even better. I'm thrilled to share some speaking additions to our already stellar line-up. Each of these thought leaders brings incredible knowledge and perspective to ...
Marketing Dive

Twitter named 'most social brand' in 2012

"Research conducted by the social-media analytics firm Infegy-- which has ad-agency clients such as MEC and Ogilvy PR -- found that Twitter was far and away the most "social brand" of 2012 with ...
FiercePharma

FTC Study: In FY 2012, Branded Drug Firms Significantly Increased the Use of Potential Pay-for-Delay Settlements to Keep Generic Competitors off the Market

Record Number of Agreements Cover 31 Different Products, With Combined Annual U.S. Sales of More Than $8.3 Billion In Fiscal Year (FY) 2012, the number of potentially anticompetitive patent dispute ...
The Gazette

Social Brand 2012 Packs on Added Branding Muscle

Branding has always been an abstract concept to grasp. More challenging still is the fact that how we build brands has been forever altered by the emergence of social media. The focus of this fall's ...