Motivating employees to achieve the desired behavioral outcome is an important leadership function. In a small business it is easier to assess outcomes, so your leadership tactics can be modified ...

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

In a law journal note titled “The Seller’s Curse and the Underwriter’s Pricing Pivot: A Behavioral Theory of IPO Pricing,” author Patrick Corrigan considers various theories advanced to explain IPO ...

The PhD in Health Behavior is offered by the Department of Health Behavior. Health Behavior doctoral students learn to use theories and methods from the social and behavioral sciences to develop ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

Prospect theory [1, 2, 3] has perhaps been one of the most influential theories within psychology and behavioral economics. Daniel Kahneman won the Nobel prize for this work. Prospect theory and ...

Not least because of the COVID-19 pandemic, conspiracy theories are more topical than ever. They are reported and discussed in almost all media and communication channels. But what influence do they ...

Arthur W. Staats, Ph.D., inventor of "time-out" and the Token Reinforcer System, and a forefather of cognitive behavioral psychology, has passed. Staats was born in 1924 in New York. Following his ...

Physicists have developed a dynamical model of animal behavior that may explain some mysteries surrounding associative learning going back to Pavlov's dogs. Physicists have developed a dynamical model ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...