Researchers at Bielefeld University have analyzed how reliably AI methods can detect pulse rates from simple video recordings ...

Former Xbox design head Chris Novak warns that well-intentioned measurements, meant to support a clear vision, can instead ...

To thrive, media companies must also deliver trust, transparency and reliable measurement. At the heart of that shift lies a new role for content protection technology — one where watermarking and ...

If you've ever found yourself wanting to measure something but don't have a ruler or tape measure on hand, measuring apps on your phone can come to the rescue. They range from the fairly simple to ...

Generative AI is reshaping media measurement and pushing marketers to move beyond impressions and UVM toward influence, relevance and cultural impact.

NEW YORK —Novocap’s Cadent has acquired VuePlanner, a YouTube video ad planning, optimization, and measurement company in a ...

Integral Ad Science (IAS), a media measurement and optimisation platform has unveiled its Australia Industry Pulse Report ...

Decommissioning nuclear plants creates vast concrete waste. NUKEM’s FREMES system cuts costs, reduces waste volumes and ...

The IAB Australia Video Advertising Council was formed in 2014 to help support the growth of an area of the market that is ...

Keck Observatory reports that spectroscopy from its Keck Cosmic Web Imager, combined with data from NASA’s James Webb and ...

Colorado is ramping up an effort to measure water use on the Western Slope, developing rules and standards and rolling out a ...

Orange Line has secured its second consecutive Google Agency Excellence Award, recognised for its work in measurement ...