One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

In today’s hyperconnected world, the public conversation moves quickly, and traditional advertising cycles can’t keep up.

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

Google Pixel's marketing vice president shares how her team uses AI internally and what finally made her switch from an ...

The company has 20 years of experience helping clients across industries transform their digital presence from something ...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic. Authenticity is not a fixed trait; it is ...

Bank of Queensland (BoQ) has restructured its marketing function, merging it with its digital unit and parting ways with ...