The trend mocks glamour shots by intentionally looking unattractive. — -- A bizarre beauty trend is blowing up on social media where teens are posting thousands of videos with the hashtag, ...
OAKLAND, Calif.--(BUSINESS WIRE)--Just three days after launch, e.l.f. Cosmetics celebrated its second viral hashtag challenge that surpassed one billion views on TikTok, this time with #elfMagicAct.