In an effort to standardize display ads on mobile devices and thus make them easier for brand and media managers to buy, the Mobile Marketing Association has come up with six standard units for mobile ...

With guidelines for web ad sizes over four years old, it was certainly time for the new IAB standards, which now include skyscrapers and pop-ups, among other previously non-standardized units. Robin ...

An online advertising trade group on Monday plans to unveil standards for bigger Web advertisements as it seeks to breathe new life into the battered industry. The Internet Advertising Bureau (IAB) ...

Seeking to raise the profile of online advertising, an industry trade group that includes members such as MSN, AOL and Yahoo endorsed a new set of ad sizes that are larger than standard Web banners.

The Online Publishers Association has nobly decided to help the world of display advertising by introducing three, online display ad sizes. Each new ad unit will be implemented and sold only through ...

Welcome to our Ad Size Guide, where we explain everything you need to know about the most prevalent ad sizes available within the world of online advertising. The IAB keeps a list of ad sizes here ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Hewetson, vice president of client ...

So you want to purchase advertising online for your company but you’re not sure just what the best choices are. Well, if you look at the numbers, Internet banner ads are both affordable and can ...