Dr. Mark Lindsay was 5 years old when he first learned that tree trunks were brown. "Up until that point, I believed leaves and trunks were all green. Just lighter and darker shades," Mark said. Mark ...

The field of colour science encompasses the rigorous measurement, reproduction, and perception of colour, integrating principles from physics, psychology, and engineering. Central to this discipline ...

Warm, energetic orange that fosters group socialization. Peacock blue saturating a private nook for focus. Coal-black doors, signaling a no-go zone reserved for executives. As more companies call ...

Is your green my green? Probably not. What appears as pure green to me is likely to look a bit yellowish or bluish to you. This is because visual systems vary from person to person. Moreover, an ...

Billions of Apple devices are used in the world daily, and it’s important for their quality to be consistent. Graduating color science master’s student Andrea Avendano Martinez will be helping do just ...