As Nielsen faces increasing competition to measure TV activity, it’s trying to make more of the data advertisers say they want more readily available. The media measurement giant is expected as soon ...
Streaming data and Kafka specialist Confluent on Monday announced that it has acquired WarpStream, a Kafka-compatible streaming data solution. Confluent plans to use WarpStream’s cloud-native solution ...
At IBC2024, Witbe will showcase the power of its automated testing and proactive monitoring technology. Attendees can see the benefits of Witbe’s innovative tech suite for streaming and broadband ...
Nielsen will let the media outlets it tabulates add their own audience data to its ratings calculations, a move that the measurement giant sees as an inevitable one in the age of streaming but that ...
Although every premium streaming service released less original content in the second quarter of 2024 versus a year ago, overall streaming adoption continues to rise, as well as regular usage for nine ...
Streaming vs Downloading: Which One Should You Use? In today's digital age, accessing media content has become easier than ever, thanks to the options of streaming ...
Broadcast and cable TV dropped to a new low in July 2023 in terms of total share among American viewers — dropping below 50% of total TV usage in the United States for the first time, according to ...
CAMPBELL, Calif. & SAN FRANCISCO--(BUSINESS WIRE)--At this year’s DeveloperWeek, streaming application pioneer Nstream (formerly Swim) is offering exclusive early access to its unique streaming ...
Media measurement company Nielsen’s latest monthly total TV and streaming snapshot report, The Gauge, reveals that streaming remained the most-watched TV format in September, capturing 36.9 per cent ...
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