Leverage fan behavior data across 13 sports and 100 brands for enhanced sponsorship activation. Key insights cover TV viewership, social media, product preferences, and demographics, serving agencies, ...

Playfly Sports and JMI are teaming up to bring back the Opening Spike Classic during the first week of the 2026 women’s ...

New York, NY, Oct. 30, 2025 (GLOBE NEWSWIRE) -- The new ABX Sports Impact Index ™ was introduced at the recent ANA Masters of Marketing Conference. The single-score Index, with 14 individual KPIs, ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

Sports marketing may have come a long way but let’s stop pretending that brand badging doesn’t matter, says Matt Riches. In ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

An unrivaled audience, hardcore fandom and good timing could help some media companies boost their bottom line at a time when the rest of the market is down. By Alex Weprin Senior Editor As major ...

Paramount Global wants to start a new game in sports advertising. In an era of streaming, sports broadcasts command some the highest ad prices in the medium. Now Paramount wants to broaden the playing ...

Lottery.com updates its platform for diverse ad formats on Sports.com, enhancing revenue opportunities for brands targeting sports consumers. Lottery.com Inc. announced updates to its platform to ...

NEW YORK, NY (Wednesday, April 19, 2023) — The formation of the Coalition for Responsible Sports Betting Advertising, a voluntary association of sports leagues and media entities committed to doing ...

“I haven’t seen an online sports betting ad in almost 7 minutes. Am I dead?” — Conan O’Brien, 2022 tweet. Five years ago this weekend, the Supreme Court overturned the ban on sports betting that had ...