The latest skincare trend sweeping social media is a bit … primitive. The “caveman method” has gone viral after TikTokker Tia Zakher revealed she’s spent more than six weeks not using any products — ...

Imagine not washing your face for days. No, for weeks. Seems unlikely and uncomfortable? Now stretch that ‘no-wash’ routine to a month or so. And you have a brand new skincare routine in your arsenal!