Something old is becoming one of the hottest strategies in selling branded goods. Sampling has been around ever since Eve tried to foist that apple on Adam. But lately, through technology and a ...

Representative image (iStock) Sampling is an age old practice that helps marketers gauge a customer’s reaction to a product. The activity’s objective was to ensure that a sample reached as many ...

LONG BEACH, Calif. -- Marsh Supermarkets, Indianapolis, plans to increase in-store sampling activity this year based on positive feedback from sampling during 2004, Roy Fossum, senior vice president, ...

D2C brands can drive trials of their products in the form of Rs 200-500 worth trial packs, subscription boxes, and purchase freebies. In a pre-COVID world, it was perfectly normal to sample a new ...

Sounds strange, but this is exactly what Dabur Foods did recently as a part of a sampling programme. At the conclusion of the campaign, Hajmola Pudina grew to become over 12% of the mother brand.

Sainsbury has outsourced its branded sampling activity to a single operator, as well as tripling the number of stores offering own label sampling. It has awarded in-store specialist Sales Activation ...

The USDA’s Agricultural Research Service (ARS), the University of Nebraska–Lincoln (UNL), and the ARS’s Partnership for Data Innovations (PDI) have launched a new web-based application to facilitate ...

Offering free stuff is not a good enough incentive for consumers to try out a product, according to the latest results from Evolution Insights’ monthly shopper survey, commissioned by experiential ...

Let’s imagine that we are studying a species of beetle. The beetles come in many different colors, and we want to know how common the orange (O) coloring is in this population. This population of ...