The holiday season is right around the corner. Are you ready to roll out your marketing campaign to drum up some last-minute business before heading into the new year? If you are still working on your ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

A sustainable sales strategy requires more than just charisma and an elevator pitch. And like all good business strategies, sales enablement is most effective when ...

Club Med has expanded its leadership team to enhance marketing and sales strategies and drive growth in the Americas.

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

The "best choice" provider pitch may not be the optimal sales strategy. It's better to adjust to where the prospect is in their buying decision process — whether that means they are looking for ...

Whether you're self-published or you went with a traditional publisher, one of the most vexing and perplexing aspects of becoming an author is how to ensure your book sells. While there are several ...

Every business, at some point, faces the challenge of a sales slump. It’s an inevitable part of the business cycle, yet how you respond to it can make all the difference. Rather than adopting a “wait ...

A solid sales plan begins with setting clear sales objectives that outline your broader goals for the year. Then, you need to define the target markets you’ll focus on and determine what ...

It’s a well-known fact that all CEOs are sellers at heart. You have to be — as CEO, it’s your job to continually sell your product or services, both to your clients and to your own employees. But ...