SEO careers stall more from people and process than algorithms. Learn the skills that build influence and long-term ...

SEO strategists can no longer ignore the impact of social media. Gone are the days when meta tag keywords and a smattering of comments on competitive blogs would boost search rankings. In short, ...

Whether you think SEO is an acronym for “search engine optimization” or “screwing everyone over”, you don’t even need a website to learn valuable life lessons from SEO. It’s one of the most confusing, ...

The creation of original web content is one of the main building blocks of search engine optimization and gaining rankings for different search terms. Targeting long tail terms is writing for specific ...

Site launches are arguably one of the most risky SEO endeavors. You can go from pure SEO bliss to catastrophe at the flip of a switch. I’m sure any experienced SEO you ask could tell you a site launch ...

Rick Santorum speaking at CPAC FL in Orlando, Florida. Google “Santorum” and you won’t find his campaign website. What you’ll find is a controversial website created by columnist Dan Savage called ...

After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. Read on and learn what truly works. After conducting more than 500 in-depth website ...

There’s no permanent, one-size-fits-all solution to optimizing your marketing for search. Tactics shift, algorithms update, and trends in content marketing mean companies have to constantly stay on ...

Search Engine Optimization (SEO) is a valuable tool for businesses and individuals. It is the process of optimizing the visibility of a web page or website in a search engine. Specifically, SEO ...

The author, Keith Brown, thinks that search professionals should consider how Matt Cutts attained SEO "rockstar" status and how he might position himself salary negotiations. I was driving home a few ...