Marketing is the business discipline concerned with developing brands, informing the public about products and services, convincing consumers to buy specific products, facilitating transactions and ...

Budgets are always tight, and coming off a year like 2020 that sentence has never been more true. Unfortunately, while your marketing budget is already stretched, here are a few reasons why it is ...

Small businesses often lack the revenue necessary to cope with multiple product failures. To prevent this problem, many small companies create a product concept to test a proposed product's potential ...

Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.