From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

While teaching a class on intelligence and analysis last year, I asked my graduate students why the media’s shocking picture of the drowned Syrian boy seemed to have such an incredible effect on ...

Why you can trust What Hi-Fi? Our expert team reviews products in dedicated test rooms, to help you make the best choice for your budget. Find out more about how we test. We can’t think of another ...

Aristotle and later Cicero wrote about argument being composed of logos, ethos and pathos. Most people know the “logos” as logic and “pathos” as emotion (easy to remember because of words such as ...

University of Liverpool provides funding as a founding partner of The Conversation UK. Benn used a range of rhetorical and oratorical devices to make his powerful case. Specifically, these were ...

2300 years ago, the Greek philosopher Aristotle wrote down the secret to being a persuasive speaker. This secret forms the basis of nearly every public speaking book written since... In fact, many ...