The Adidas campaign, which showed a poster of footballer Alessandro Santos following through on a kick and, on the street below, a giant Adidas ball sitting atop a crushed car, was seen in Tokyo, a co ...

Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

Sha'Carri Richardson recently opened up about the impact of Nike's 'So Win' campaign on women's sport. Richardson appeared in ...

A joint ad campaign is the latest effort connecting Nike to its longtime wholesale partner Dick’s Sporting Goods. For the joint marketing campaign, it also means customers can access extra content ...

Nike debuted the next leg of its gritty “Winning isn’t for Everyone” campaign with ads targeting runners, per details shared with sister publication Marketing Dive. The launch is timed to marathon ...

Las Vegas Aces' center and Nike signature athlete A’ja Wilson was named as one of the inaugural global athletes in the brand's multi-year collaboration with LEGO, per a release on Thursday. The news ...

Sometimes, storytelling isn't that much different from telling jokes. Timing is just as important as the joke itself. The mood must be right. The vibe must be appropriate. Long story short, no one ...

Olympic legend Sharron Davies is leading calls to boycott Nike over its campaign with trans influencer Dylan Mulvaney — which she ripped as “literally a kick in the teeth” to women. “We can protest,” ...

NEW YORK CITY—Nike has invited the promoter of the people, Don King, to join them in creating a significant campaign to bring all the people to bear witness to the two greatest tennis players in the ...

Even when Nike began prioritizing its DTC channels, Dick’s remained one of its strategic wholesale partners. And Nike executives last month emphasized their efforts to connect those two channels, ...