Micromax, the Indian smartphone OEM has announced a new brand called YU, which will be online only and ‘direct to the consumer‘. This is clearly a strategy Micromax has adopted to counter the ever ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Micromax Informatics, India’s home-grown consumer electronics brand and Phison, a leading innovator in NAND controller and NAND storage technologies, have launched ...

Shubhajit Sen, chief marketing officer, Micromax moves on. Micromax Informatics has announced the elevation of Shubhodip Pal as its new chief marketing and commercial officer and group head for VAS ...

Micromax Informatics once had a firm grip on the local mobile phone market in India, for a time passing stalwarts like Samsung, icons like Apple and many more to be the biggest handset maker of them ...

Micromax is reportedly working towards foray into electric vehicles (EV) market in India, after the smartphone maker has faced stiff competition from Chinese brands. The firm's upcoming venture will ...

NEW DELHI: Fabless semiconductor company MediaTek Wednesday entered into an enhanced strategic collaboration with Micromax Informatics to accelerate 4G device adoption in India. MediaTek, as an ...

TA Associates has invested $45 million for a minority stake in Micromax Informatics Ltd., the third-largest mobile handset provider in India. TA Associates, a leading growth private equity firm, today ...

Home-grown consumer electronics brand Micromax Informatics on Wednesday announced its foray into renewable energy segment with the launch of Startup Energy. This new venture aims to revolutionise ...

Micromax Informatics, the largest domestic smartphone brand in India (the second largest overall after Samsung), has announced its latest entry-level smartphone in the country, dubbed the Canvas Fire ...

• Micromax announced an investment in ixigo, a mobile travel search and marketplace • Ixigo’s partnership with Micromax would strengthen its market leadership in mobile travel services for middle ...

Micromax Informatics Limited, which is the largest Indian mobile handset company, in terms of units shipped during the quarter ended March 31, 2010 and the third-largest mobile handset seller as at ...