NEW YORK (AP) -- The growth of the internet and social media has changed the way small businesses market themselves — the variety of online marketing channels allows businesses, whether they serve ...

Successful small businesses employ a variety of marketing techniques designed to drive consumers to their product or service. Savvy owners and managers often attempt to create asymmetric marketing ...

Marketing strategies are actions a company's management team takes to acquire new customers or retain existing ones, build revenues and increase market share. The business owner, when creating the ...

Many online marketing trends are just that — trends. They rise, they fade, they die. It’s one of the most frustrating things about marketing. You spend all this money and invest all this time in ...

CEO at No Joke Marketing, demand generation agency focused on ROI and results. Dad, former CMO of Guerrilla Marketing, bestselling author. The digital world is constantly changing. In fact, some say ...

Opinions expressed by Entrepreneur contributors are their own. Marketers today are faced with the challenge of appealing to active consumer groups that represent four generations spanning from legacy ...

CHICO — I had an enjoyable time visiting digital marketing agency Method Marketing this week. The performance-focused agency was founded in 2016 by Chief Executive Officer Wes McMahon, a Chico State ...

Opinions expressed by Entrepreneur contributors are their own. Most businesses miss the mark in creating a powerful brand message. It’s not delivered to their prospects in the right fashion. They ...

Marketers would do well to embrace some of the techniques of method acting in their interactions with customers. The cardinal rule of method acting is total identification with the role. Marketers ...