You can reach valuable leads through local online and offline marketing. You must develop effective local marketing strategies to build your brand authority and attract more customers. A digital ...

When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses ...

Local business marketing is at a turning point. Smartphones have far surpassed other avenues for local business discovery. Increasingly when people search for a business, the information they’re ...

Running a local restaurant franchise isn’t easy. Most franchisees understand the importance of a local digital marketing, however, they’re busy running and operating a business. They often lack the ...

Afif Khoury, CEO of SOCi, has forged a career spanning over 25 years at the forefront of technology and data-driven innovation. In marketing, the goals are the same—to stay visible, present and ...

Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Having been around for some time now, I'm fully aware that ...

Opinions expressed by Entrepreneur contributors are their own. While globalization has significantly changed the marketplace, many businesses start building their success by selling to local customers ...

Foursquare, Gowalla and shopkick brought the “check-in” concept to life, and the growing interest around location-based applications is prompting retailers to reevaluate marketing strategy, ...