How to use proxy metrics to speed up optimization in complex B2B journeys

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...
MediaPost

Group M, Nielsen Partner For TV, Internet Metrics

GroupM and Nielsen say they will develop the long-sought-after holy grail of combining traditional TV and online metrics for individual media campaigns. The new service, called Nielsen Cross-Platform ...
eWeek

Standards Group to Release Metrics for Internet Information Security

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. The nonprofit Center for Internet Security plans to ...
Business Wire

KPI Metrics for the Internet, IT, and Service Management 2017 - Research and Markets

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "KPI Metrics for the Internet, IT, and Service Management - 2017" report to their offering. Compliant with ITIL, ISO ...
Marketing Dive

Internet metrics don't apply to mobile marketing

Too often, mobile industry executives will say that the marketing potential of mobile reminds them of the early Internet days. Next, these mobile executives will break out boilerplate Internet metrics ...
TweakTown

Reddit's former CEO says internet traffic metrics are FAKE

We are living in a simulation just like Elon Musk thinks we are, and once Neo breaks us out of our minds we'll be truly free, right? Well, everything is fake according to Reddit's former CEO, and that ...
Engadget

Internet metrics giant settles charges it faked its own numbers

The online ad world (among others) thrives on metrics to gauge how well its campaigns are working, but what happens when the company providing that data is cooking its own books? The industry is ...