A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

Making a mission statement allows you to arrange your organization without ambiguity. The best time to craft this kind of missive is as soon as you know what your business is about and what you want ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

When you create a business, one of the first things you need to establish is the mission statement. In a nutshell, your mission statement is the answer to “why” when you’re considering the reason your ...

Would you hire a construction company to build your dream home without any blueprints? Chances of reaching success with that approach are slim, but that’s exactly what business owners who haven’t ...

When I became president of West Elm, the company had a narrow design vision. It was like that Henry Ford quote: “Any cus­tomer can have a car painted any color that he wants–so long as it is black.” ...

Here's a deep dive into the nature and purposes of mission and vision statements, and why taking the time to get them right ...

It’s that time of year again! The time that promises magic and wonder, but somehow always seems to pack in stress and overwhelm. You guessed it – The Christmas holidays. While you’re planning the ...

Mission statements are created to set the tone for an organization and act as a guide to reach revenue goals and other business objectives. This tool is especially helpful to set a path for ...

Opinions expressed by Entrepreneur contributors are their own. Making a mission statement allows you to arrange your organization without ambiguity. The best time to craft this kind of missive is as ...