A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies are useful on your website, in print, in your ...

So, you want to attract new customers and compel them to buy your products and services? But why would they spend their hard-earned money on them if they don’t understand their value and purpose? This ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

Whether you're part of a big, high-tech marketing automation company or a mom-and-pop shop selling widgets out of your garage, positive user reviews and testimonials are invaluable to your business.

If you can open with these five items, the introduction virtually writes itself. It’s important to keep this brief. Remember, brevity is the soul of readability, and a sentence on each of these points ...

While this may seem blunt, clients don’t care about what you do and only care about what you can do for them now. When creating a case study, it’s important to remember that each one is a ...

I recently met up with Dr. Simon Moore, a respected business and consumer psychologist who specializes in brand experience. He is a master of unearthing the reasons consumers behave the way they do, ...

The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...

One of the most significant communications lessons I’ve learned working at a business-to-business (B2B) software company is that our customers are a lot more interesting than we are. It’s the truth.

Case briefing has a long history in legal studies as a tried-and-true method for reviewing and analyzing judicial opinions. Whether you’re a law student attempting to master case briefing, or a lawyer ...