In a column last February, I described the six main elements of a book proposal: overview, competition, market, author description, table of contents, and sample chapter. But I focused on one of ...

A proposal for building a factory is used when you are being considered along with other potential contractors. When you write your proposal, carefully plan and prepare an outline. Address every term ...

Outsourcing is enjoying a surge in respectability now that businesses of all types and sizes are striving to contain costs and operate more efficiently. Making the case for outsourcing often crosses ...

Do you know why so many companies with business-to-business (B2B) models spin their wheels writing proposal after proposal without getting any results? It’s because most view a proposal as a sales ...

If you are working toward getting your first substantial grant funded, expect to spend at least a couple of months learning what a good grant is. Then expect to work on your proposal for another two ...

Back in the old days, a prospective academic author could submit a manuscript —sometimes even a barely reworked dissertation — and book editors would consider it for publication. Now, even if you’ve ...

Similar to the irresistibly tasty Hostess Ding Dongs, a proposal cover letter should be brief, appealing, and packed with meaning. However, unlike that delicious treat, proposal cover letters can’t be ...

Those four words spark hope and dread in everyone who's in sales. On the one hand, you've made the short list for new revenue. On the other, a proposal can also consume a tremendous amount of ...

Writing proposals is one of the toughest parts of the thought-leadership business model. You’ve listened to your client, taken notes, and uncovered their pain points. Now you have to translate that ...

A proposal has a lot of different purposes, but there’s only one good way to write one: the way that pulls together all of the information in a concise and persuasive way and helps you get what you ...

Unlike paid search, organic search lacks the tools to form trustworthy predictions about SEO outcomes. This is why potential clients sometimes get indecisive even when presented with an SEO proposal.